Design leader. Founder. Practitioner. Building products people love for two decades.
09
Driving Enterprise Brand Clarity in a 60-Day Relaunch
Driving Enterprise Brand Clarity in a 60-Day Relaunch
Enterprise Rebrand
Enterprise Rebrand
010
From Concept to Culture: Building HopCulture's Digital Publication
From Concept to Culture: Building HopCulture's Digital Publication
End-to-End Product Launch
End-to-End Product Launch
About
Product design leader with 20 years creating products people love and teams that thrive.
I believe great products start with great teams—people who feel supported, challenged, and trusted to do their best work. I build the systems, cultures, and strategies that make this possible at scale, partnering with startup founders and C-suite leaders at companies like Google, Deloitte, and PJ Dick to set vision, align cross-functional teams, and ship experiences that work for users and the business.
I co-founded Roket, a design consultancy, which taught me the full picture—strategy, operations, culture, and craft. I'm just as comfortable in a boardroom shaping product vision as I am in Figma workshopping flows with my team. That range lets me bridge business goals and user needs without compromising either.
Experience
20 years
20 years
Location
Pittsburgh, PA
Pittsburgh, PA
Opportunities
Available
Available
Experience
2014 — Now
Roket
Co-Owner + Product Design Lead / Pittsburgh
Since co-founding Roket in 2014, I've built a profitable product design and staffing firm that has sustained 12 years of growth. I expanded our practice beyond design and development by building staffing services that recruited multi-disciplinary product teams for Google, Eaton, 4moms, Giant Eagle, and product design firms.
As lead product designer, I guide end-to-end product strategy, research, UX, and branding for web, mobile, and enterprise software. I work directly with founders, executives, and engineering teams to define roadmaps, establish KPIs, and align business goals with user needs. Through our Mission Planning Process, I lead cross-functional teams from concept through market-ready products, earning consistently positive client reviews on Clutch.
My work spans product strategy, UX research and design, brand development, team leadership, and go-to-market execution across enterprise, consumer, and startup environments.
2014 — Now
Roket
Co-Owner + Product Design Lead / Pittsburgh
Since co-founding Roket in 2014, I've built a profitable product design and staffing firm that has sustained 12 years of growth. I expanded our practice beyond design and development by building staffing services that recruited multi-disciplinary product teams for Google, Eaton, 4moms, Giant Eagle, and product design firms.
As lead product designer, I guide end-to-end product strategy, research, UX, and branding for web, mobile, and enterprise software. I work directly with founders, executives, and engineering teams to define roadmaps, establish KPIs, and align business goals with user needs. Through our Mission Planning Process, I lead cross-functional teams from concept through market-ready products, earning consistently positive client reviews on Clutch.
My work spans product strategy, UX research and design, brand development, team leadership, and go-to-market execution across enterprise, consumer, and startup environments.
2014 — Now
Roket
Co-Owner + Product Design Lead / Pittsburgh
Since co-founding Roket in 2014, I've built a profitable product design and staffing firm that has sustained 12 years of growth. I expanded our practice beyond design and development by building staffing services that recruited multi-disciplinary product teams for Google, Eaton, 4moms, Giant Eagle, and product design firms.
As lead product designer, I guide end-to-end product strategy, research, UX, and branding for web, mobile, and enterprise software. I work directly with founders, executives, and engineering teams to define roadmaps, establish KPIs, and align business goals with user needs. Through our Mission Planning Process, I lead cross-functional teams from concept through market-ready products, earning consistently positive client reviews on Clutch.
My work spans product strategy, UX research and design, brand development, team leadership, and go-to-market execution across enterprise, consumer, and startup environments.
2014 — Now
Roket
Co-Owner + Product Design Lead / Pittsburgh
Since co-founding Roket in 2014, I've built a profitable product design and staffing firm that has sustained 12 years of growth. I expanded our practice beyond design and development by building staffing services that recruited multi-disciplinary product teams for Google, Eaton, 4moms, Giant Eagle, and product design firms.
As lead product designer, I guide end-to-end product strategy, research, UX, and branding for web, mobile, and enterprise software. I work directly with founders, executives, and engineering teams to define roadmaps, establish KPIs, and align business goals with user needs. Through our Mission Planning Process, I lead cross-functional teams from concept through market-ready products, earning consistently positive client reviews on Clutch.
My work spans product strategy, UX research and design, brand development, team leadership, and go-to-market execution across enterprise, consumer, and startup environments.
Recruited, vetted, and managed UX design, UX research, and front-end engineering headcount for a data center software platform over six years, overseeing performance, time tracking, and budgets. Read More
Recruited, vetted, and managed UX design, UX research, and front-end engineering headcount for a data center software platform over six years, overseeing performance, time tracking, and budgets. Read More
Recruited, vetted, and managed UX design, UX research, and front-end engineering headcount for a data center software platform over six years, overseeing performance, time tracking, and budgets. Read More
Recruited, vetted, and managed UX design, UX research, and front-end engineering headcount for a data center software platform over six years, overseeing performance, time tracking, and budgets. Read More
Deloitte
Directed a cross-disciplinary team to deliver a production-ready mobile app for child services, leading research, design, branding, product management, and QA. Read More
Deloitte
Directed a cross-disciplinary team to deliver a production-ready mobile app for child services, leading research, design, branding, product management, and QA. Read More
Deloitte
Directed a cross-disciplinary team to deliver a production-ready mobile app for child services, leading research, design, branding, product management, and QA. Read More
Deloitte
Directed a cross-disciplinary team to deliver a production-ready mobile app for child services, leading research, design, branding, product management, and QA. Read More
PJ Dick
Delivered design systems and mobile and web applications, including ERP, time tracking, and scheduling. Co-led product management, managing design, releases, research, and cross-functional alignment for this Pittsburgh construction firm. Read More
PJ Dick
Delivered design systems and mobile and web applications, including ERP, time tracking, and scheduling. Co-led product management, managing design, releases, research, and cross-functional alignment for this Pittsburgh construction firm. Read More
PJ Dick
Delivered design systems and mobile and web applications, including ERP, time tracking, and scheduling. Co-led product management, managing design, releases, research, and cross-functional alignment for this Pittsburgh construction firm. Read More
PJ Dick
Delivered design systems and mobile and web applications, including ERP, time tracking, and scheduling. Co-led product management, managing design, releases, research, and cross-functional alignment for this Pittsburgh construction firm. Read More
360Fly
Led UX for mobile apps, desktop software, and e-commerce launch, delivering a consistent user experience at scale. Read More
360Fly
Led UX for mobile apps, desktop software, and e-commerce launch, delivering a consistent user experience at scale. Read More
360Fly
Led UX for mobile apps, desktop software, and e-commerce launch, delivering a consistent user experience at scale. Read More
360Fly
Led UX for mobile apps, desktop software, and e-commerce launch, delivering a consistent user experience at scale. Read More
Nagra
Designed and developed a mobile app integrated with IoT hardware to provide farm owners with real-time irrigation and field insights. Delivered production-ready UI libraries, branding, and workflows that connected digital and physical product interactions into a cohesive experience. Read More
Nagra
Designed and developed a mobile app integrated with IoT hardware to provide farm owners with real-time irrigation and field insights. Delivered production-ready UI libraries, branding, and workflows that connected digital and physical product interactions into a cohesive experience. Read More
Nagra
Designed and developed a mobile app integrated with IoT hardware to provide farm owners with real-time irrigation and field insights. Delivered production-ready UI libraries, branding, and workflows that connected digital and physical product interactions into a cohesive experience. Read More
Nagra
Designed and developed a mobile app integrated with IoT hardware to provide farm owners with real-time irrigation and field insights. Delivered production-ready UI libraries, branding, and workflows that connected digital and physical product interactions into a cohesive experience. Read More
Tabs
Directed product and customer experience for a smart home IoT solution, aligning teams to launch companion apps, e-commerce, naming, branding, and packaging, delivering a unified physical–digital experience. Read More
Tabs
Directed product and customer experience for a smart home IoT solution, aligning teams to launch companion apps, e-commerce, naming, branding, and packaging, delivering a unified physical–digital experience. Read More
Tabs
Directed product and customer experience for a smart home IoT solution, aligning teams to launch companion apps, e-commerce, naming, branding, and packaging, delivering a unified physical–digital experience. Read More
Tabs
Directed product and customer experience for a smart home IoT solution, aligning teams to launch companion apps, e-commerce, naming, branding, and packaging, delivering a unified physical–digital experience. Read More
UpPrize
Designed and built the open innovation software that managed UpPrize, a purpose-driven entrepreneurial competition in partnership with The Forbes Funds and BNY Mellon. Work included naming, branding, and software development. Read More
UpPrize
Designed and built the open innovation software that managed UpPrize, a purpose-driven entrepreneurial competition in partnership with The Forbes Funds and BNY Mellon. Work included naming, branding, and software development. Read More
UpPrize
Designed and built the open innovation software that managed UpPrize, a purpose-driven entrepreneurial competition in partnership with The Forbes Funds and BNY Mellon. Work included naming, branding, and software development. Read More
UpPrize
Designed and built the open innovation software that managed UpPrize, a purpose-driven entrepreneurial competition in partnership with The Forbes Funds and BNY Mellon. Work included naming, branding, and software development. Read More
AskMe.HearMe
Built a secure, responsive mental health screening app designed to educate, engage, and connect young people to critical resources. Built with a focus on accessibility, reliability, and data privacy, the platform delivers a human-centered experience that resonates with its audience and meets the sensitivity of its mission.
AskMe.HearMe
Built a secure, responsive mental health screening app designed to educate, engage, and connect young people to critical resources. Built with a focus on accessibility, reliability, and data privacy, the platform delivers a human-centered experience that resonates with its audience and meets the sensitivity of its mission.
AskMe.HearMe
Built a secure, responsive mental health screening app designed to educate, engage, and connect young people to critical resources. Built with a focus on accessibility, reliability, and data privacy, the platform delivers a human-centered experience that resonates with its audience and meets the sensitivity of its mission.
AskMe.HearMe
Built a secure, responsive mental health screening app designed to educate, engage, and connect young people to critical resources. Built with a focus on accessibility, reliability, and data privacy, the platform delivers a human-centered experience that resonates with its audience and meets the sensitivity of its mission.
2010 — 2013
Thinktiv
Sr Visual Designer / Pittsburgh
Partnered directly with early-stage, venture-backed companies to achieve product-market fit and drive adoption through product strategy, UX, marketing, and digital experiences. Managed client relationships while delivering web and mobile apps, branding systems, and proof-of-concept software across SaaS, consumer technology, healthcare, social networking, and fintech.
2010 — 2013
Thinktiv
Sr Visual Designer / Pittsburgh
Partnered directly with early-stage, venture-backed companies to achieve product-market fit and drive adoption through product strategy, UX, marketing, and digital experiences. Managed client relationships while delivering web and mobile apps, branding systems, and proof-of-concept software across SaaS, consumer technology, healthcare, social networking, and fintech.
2010 — 2013
Thinktiv
Sr Visual Designer / Pittsburgh
Partnered directly with early-stage, venture-backed companies to achieve product-market fit and drive adoption through product strategy, UX, marketing, and digital experiences. Managed client relationships while delivering web and mobile apps, branding systems, and proof-of-concept software across SaaS, consumer technology, healthcare, social networking, and fintech.
2010 — 2013
Thinktiv
Sr Visual Designer / Pittsburgh
Partnered directly with early-stage, venture-backed companies to achieve product-market fit and drive adoption through product strategy, UX, marketing, and digital experiences. Managed client relationships while delivering web and mobile apps, branding systems, and proof-of-concept software across SaaS, consumer technology, healthcare, social networking, and fintech.
Full career and education details available at https://www.linkedin.com/in/davidpcrawford/
Contact
Currently seeking new projects, collaborations, and career opportunities.
Contact
Currently seeking new projects, collaborations, and career opportunities.
Contact
Currently seeking new projects, collaborations, and career opportunities.
Contact